06214nam 22009495 450 991025494230332120250609110059.09781137572646113757264710.1007/978-1-137-57264-6(CKB)3710000000517108(EBL)4096869(SSID)ssj0001616772(PQKBManifestationID)16348128(PQKBTitleCode)TC0001616772(PQKBWorkID)14921226(PQKB)10527430(DE-He213)978-1-137-57264-6(MiAaPQ)EBC4096869(PPN)191699381(Perlego)3488971(MiAaPQ)EBC4334204(EXLCZ)99371000000051710820160112d2016 u| 0engur|n|---|||||txtccrMaking Innovation Last: Volume 2 Sustainable Strategies for Long Term Growth /by Hubert GATIGNON, David Gotteland, Christophe Haon1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2016.1 online resource (477 p.)Description based upon print version of record.9781349565436 1349565431 9781137572639 1137572639 Includes bibliographical references and index.Cover ; Making Innovation Last: Volume 2; Contents; List of Tables; List of Figures; Foreword; Preface; Part III Organizational Processes for Innovations; 7 New Product Teams; 7.1 Staffing new product development teams; 7.1.1 Types of diversity; 7.1.1.1 Functional/background diversity; 7.1.1.2 Tenure diversity; 7.1.2 Expected benefits from diversity; 7.1.2.1 Expertise integration; 7.1.2.2 Extended informational network; 7.1.2.3 Interfunctional coordination; 7.1.3 Side effects of diversity; 7.1.3.1 Hindrance to collaboration; 7.1.3.2 Decision complexity; 7.1.4 Measurement of diversity7.1.4.1 Basic measures7.1.4.2 Generalized variance and entropy; 7.2 Managing new product development teams; 7.2.1 Team leadership; 7.2.1.1 Transactional leadership behaviors; 7.2.1.2 Transformational leadership behaviors; 7.2.1.3 Leader power and influence; 7.2.2 Fostering collaborative relations among team members; 7.2.2.1 Interpersonal relationships and communications; 7.2.2.2 Conflict management; 7.2.3 Rewarding team members; 7.2.3.1 How to reward team members; 7.2.3.2 When to reward team members; Notes; References; 8 Getting the Customer Involved8.1 Customer involvement in the firm's innovation process8.1.1 What is customer involvement?; 8.1.2 What are the general benefits of customer involvement?; 8.1.2.1 Does customer involvement lead to higher innovation success?; 8.1.2.2 Does customer involvement lead to faster speed to market?; 8.1.2.3 How can the firm fully exploit an involved customer's Insights?; 8.1.3 What are the costs of customer involvement?; 8.2 Customer involvement as a resource; 8.2.1 Customers as information providers about their needs; 8.2.2 Customers as idea providers8.2.2.1 What are the antecedents of consumer creativity?8.2.2.2 What are the antecedents of creative consumption?; 8.2.2.2.1 Individual factors; 8.2.2.2.2 Environmental factors; 8.3 Customer involvement as a worker; 8.3.1 What is customer involvement as a worker?; 8.3.2 Mass customization of products and services; 8.3.2.1 What are the benefits of mass customization?; 8.3.2.2 Configuring a self-design system; 8.3.2.2.1 Increasing product utility; 8.3.2.2.2 Decreasing self-design complexity.; 8.3.3 The lead user approach; 8.3.3.1 Who are lead users?; 8.3.3.1.1 Lead users as innovators.8.3.3.1.2 From lead users to leading-edge status.8.3.3.1.3 Lead users and related constructs.; 8.3.3.2 What are the benefits of involving lead users in the innovation process?; 8.3.3.2.1 Does involving lead users increase product commercial attractiveness?; 8.3.3.2.2 Does involving lead users increase product innovativeness?; 8.3.3.3 The practical implementation of the lead user method; 8.3.3.3.1 Identification of lead users; 8.3.3.3.2 Metrics for leading-edge status.; Notes; References; 9 Fostering Creativity in the Organization; 9.1 Drivers of creativity in the organization9.1.1 Defining and measuring organizational creativityMaking Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.Technological innovationsStrategic planningLeadershipIndustrial organizationEntrepreneurshipNew business enterprisesManagementExperimental economicsInnovation and Technology ManagementBusiness Strategy and LeadershipOrganizationEntrepreneurshipManagementExperimental EconomicsTechnological innovations.Strategic planning.Leadership.Industrial organization.Entrepreneurship.New business enterprises.Management.Experimental economics.Innovation and Technology Management.Business Strategy and Leadership.Organization.Entrepreneurship.Management.Experimental Economics.658.514GATIGNON Hubertauthttp://id.loc.gov/vocabulary/relators/aut624304Gotteland Davidauthttp://id.loc.gov/vocabulary/relators/autHaon Christopheauthttp://id.loc.gov/vocabulary/relators/autBOOK9910254942303321Making Innovation Last: Volume 22184074UNINA