04381nam 22008775 450 991025493670332120200703180459.01-137-49720-310.1007/978-1-137-49720-8(CKB)3710000000542091(EBL)4335062(SSID)ssj0001616740(PQKBManifestationID)16348197(PQKBTitleCode)TC0001616740(PQKBWorkID)14920392(PQKB)10548633(SSID)ssj0001572072(PQKBManifestationID)16220158(PQKBTitleCode)TC0001572072(PQKBWorkID)14826786(PQKB)11393097(DE-He213)978-1-137-49720-8(MiAaPQ)EBC4335062(PPN)191699918(EXLCZ)99371000000054209120160113d2016 u| 0engur|n|---|||||txtccrHigher Education Consumer Choice /by J. Hemsley-Brown, I. Oplatka1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Pivot,2016.1 online resource (144 p.)Palgrave PivotDescription based upon print version of record.1-349-69795-8 1-137-49718-1 Includes bibliographical reference at the end of each chapters and index.Cover; Half-Title; Title; Copyright; Contents; List of Illustrations; Introduction to Higher Education Consumer Behaviour; 1 Context and Concepts of Higher Education Consumer Choice; 2 Personal Influences on Consumer Behaviour; 3 Group Aspects of Consumer Behaviour; 4 Organisational Factors Influencing Higher Education Consumer Choice; Conclusion: Modelling Higher Education Consumer Choice; IndexHigher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.Palgrave pivot.International business enterprisesHigher educationMarketingEducation—Economic aspectsOperations researchDecision makingInternational economicsInternational Businesshttps://scigraph.springernature.com/ontologies/product-market-codes/525000Higher Educationhttps://scigraph.springernature.com/ontologies/product-market-codes/O36000Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Education Economicshttps://scigraph.springernature.com/ontologies/product-market-codes/W36000Operations Research/Decision Theoryhttps://scigraph.springernature.com/ontologies/product-market-codes/521000International Economicshttps://scigraph.springernature.com/ontologies/product-market-codes/W33000International business enterprises.Higher education.Marketing.Education—Economic aspects.Operations research.Decision making.International economics.International Business.Higher Education.Marketing.Education Economics.Operations Research/Decision Theory.International Economics.500Hemsley-Brown Jauthttp://id.loc.gov/vocabulary/relators/aut997991Oplatka Iauthttp://id.loc.gov/vocabulary/relators/autBOOK9910254936703321Higher Education Consumer Choice2288972UNINA