01168cam0 22002891 450 SOBE0007948420240313090955.0047203014020240313d2004 |||||ita|0103 baengUSGenre and second language writing Ken HylandAnn ArborUniversity of Michigan Press2004XV, 244 p.23 cmMichigan series on teaching multilingual writers001SOBE000794852001 *Michigan series on teaching multilingual writersGenre and second language writingSOBA000305253991640Hyland, KenA600200052826070280575ITUNISOB20240313RICAUNISOBUNISOBFondo|Di|Sabato180461SOBE00079484M 102 Monografia moderna SBNMFondo|Di|Sabato000227SI1804612023100615DiSabatodonoN15SpinosaUNISOBUNISOB20240313090845.020240313090955.0SpinosaPer le modalità di consultazione vedi homepage della biblioteca link FondiGenre and second language writing3991640UNISOB03057nam 22006735 450 991025492250332120251116191205.09783319511276331951127010.1007/978-3-319-51127-6(CKB)4100000000586988(DE-He213)978-3-319-51127-6(MiAaPQ)EBC5051188(PPN)222236531(Perlego)3497389(EXLCZ)99410000000058698820170921d2017 u| 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierAdvances in Luxury Brand Management /edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell1st ed. 2017.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2017.1 online resource (X, 256 p. 15 illus.)Journal of Brand Management: Advanced Collections9783319511269 3319511262 Includes bibliographical references at the end of each chapters and index.Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.Journal of Brand Management: Advanced CollectionsBranding (Marketing)Consumer behaviorMarketing researchBusiness intelligenceCustomer relationsManagementBrandingConsumer BehaviorMarket Research and Competitive IntelligenceCustomer Relationship ManagementBranding (Marketing)Consumer behavior.Marketing research.Business intelligence.Customer relationsManagement.Branding.Consumer Behavior.Market Research and Competitive Intelligence.Customer Relationship Management.658.812Kapferer Jean-Noëledthttp://id.loc.gov/vocabulary/relators/edtKernstock Joachimedthttp://id.loc.gov/vocabulary/relators/edtBrexendorf Tim Oliveredthttp://id.loc.gov/vocabulary/relators/edtPowell Shaun M.edthttp://id.loc.gov/vocabulary/relators/edtBOOK9910254922503321Advances in Luxury Brand Management2212276UNINA