04205nam 22005535 450 991025492180332120200705051207.03-319-49542-910.1007/978-3-319-49542-2(CKB)3710000001094963(DE-He213)978-3-319-49542-2(MiAaPQ)EBC4819674(PPN)222237279(EXLCZ)99371000000109496320170307d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierStrategy and Communication for Innovation Integrative Perspectives on Innovation in the Digital Economy /edited by Nicole Pfeffermann, Julie Gould3rd ed. 2017.Cham :Springer International Publishing :Imprint: Springer,2017.1 online resource (XXVI, 424 p. 60 illus., 33 illus. in color.) 3-319-49540-2 Includes bibliographical references at the end of each chapters.Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Case Examples.Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both strategy and communication are important drivers of innovation and growth and, hence, critical factors underpinning sustainable innovation and market success in the long-run. As a new communication field, innovation communication facilitates managing open innovation, strengthening corporate culture and reputation, successfully launching new products and services as well as building new capabilities and difficult-to-imitate resources. Consequently, firms today need to develop a strong communication portfolio as an integral part of any information-innovation processes on a functional and/or company-wide level. This also includes understanding the role of communicators in clusters, research networks, and supportive ecosystems. The third edition of the contributed volume “Strategy and Communication for Innovation” concentrates on emerging approaches and methods for integrating communication in corporate innovation and business model innovation in the digital economy. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on latest research on innovation communication and strategic open innovation. It also provides guidance for managers to understand the diverse pathways by which they can leverage communication to shape and accelerate innovation and growth.>.EntrepreneurshipEngineering economicsEngineering economyEconomic sociologyEntrepreneurshiphttps://scigraph.springernature.com/ontologies/product-market-codes/514000Engineering Economics, Organization, Logistics, Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/T22016Organizational Studies, Economic Sociologyhttps://scigraph.springernature.com/ontologies/product-market-codes/X22020Entrepreneurship.Engineering economics.Engineering economy.Economic sociology.Entrepreneurship.Engineering Economics, Organization, Logistics, Marketing.Organizational Studies, Economic Sociology.658.421Pfeffermann Nicoleedthttp://id.loc.gov/vocabulary/relators/edtGould Julieedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910254921803321Strategy and Communication for Innovation2112844UNINA