04227nam 22006135 450 991025490860332120200702001804.03-319-46427-210.1007/978-3-319-46427-5(CKB)3710000001411511(DE-He213)978-3-319-46427-5(MiAaPQ)EBC4884369(PPN)222234512(EXLCZ)99371000000141151120170623d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierMarketing Renewable Energy Concepts, Business Models and Cases /edited by Carsten Herbes, Christian Friege1st ed. 2017.Cham :Springer International Publishing :Imprint: Springer,2017.1 online resource (XIII, 397 p. 131 illus., 20 illus. in color.) Management for Professionals,2192-80963-319-46426-4 Includes bibliographical references at the end of each chapters.Foundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts -- Global Markets and Trends for Renewables -- Consumer Preferences for Renewable Energy -- Direct Selling of Renewable Energy Products -- Market Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers -- Introducing Green Electricity as the Default Option -- Certificates in the Market for Renewable Energy in Germany -- Special Markets and New Business Models: Marketing of Biomethane -- Renewable Energies in the Contracting Market -- Renewable Energy in the Marketing of Tourism Companies -- From Energy Supplier to Capacity Manager - New Business Models in Green and Decentralized Energy Markets -- Driving Renewables: Business Models for the Integration of Renewable Energy and E-Mobility in Europe -- Smart Battery Systems Driving Renewable Energy Markets -- Marketing of Renewables in Regional Markets: Exploiting the Economic Opportunities of the Energy Transition -- Building a Renewables-Driven Power System. Successes and Challenges in Germany -- Marketing Renewable Energy in France -- Marketing Renewable Energy in the United Kingdom -- Marketing Renewable Energy in Italy -- Marketing Renewable Energy in Japan.This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.Management for Professionals,2192-8096MarketingEnergy policyEnergy and stateRenewable energy resourcesMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Energy Policy, Economics and Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/112000Renewable and Green Energyhttps://scigraph.springernature.com/ontologies/product-market-codes/111000Marketing.Energy policy.Energy and state.Renewable energy resources.Marketing.Energy Policy, Economics and Management.Renewable and Green Energy.333.7915Herbes Carstenedthttp://id.loc.gov/vocabulary/relators/edtFriege Christianedthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910254908603321Marketing Renewable Energy2240029UNINA