03634nam 22005415 450 991025490450332120200702222559.0981-10-4442-210.1007/978-981-10-4442-7(CKB)4340000000061781(MiAaPQ)EBC4872962(DE-He213)978-981-10-4442-7(PPN)222234636(EXLCZ)99434000000006178120170605d2017 u| 0engurcnu||||||||rdacontentrdamediardacarrierCompetitive Advantage of Customer Centricity /by Sathit Parniangtong1st ed. 2017.Singapore :Springer Singapore :Imprint: Springer,2017.1 online resource (341 pages) illustrations, tablesManagement for Professionals,2192-8096Includes index.981-10-4441-4 Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity — A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers’ Diverse Needs.This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.Management for Professionals,2192-8096Customer relations—ManagementLeadershipMarket researchCustomer Relationship Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/513050Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Market Research/Competitive Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/513030Customer relations—Management.Leadership.Market research.Customer Relationship Management.Business Strategy/Leadership.Market Research/Competitive Intelligence.658.812Parniangtong Sathitauthttp://id.loc.gov/vocabulary/relators/aut963279BOOK9910254904503321Competitive Advantage of Customer Centricity2252196UNINA