03735nam 22006855 450 991025489890332120250430120205.03-319-59701-910.1007/978-3-319-59701-0(CKB)3710000001411603(DE-He213)978-3-319-59701-0(MiAaPQ)EBC4883997(PPN)222235519(EXLCZ)99371000000141160320170622d2017 u| 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierAdvances in National Brand and Private Label Marketing Fourth International Conference, 2017 /edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén1st ed. 2017.Cham :Springer International Publishing :Imprint: Springer,2017.1 online resource (XI, 210 p. 15 illus., 6 illus. in color.)Springer Proceedings in Business and Economics,2198-72543-319-59700-0 Includes bibliographical references at the end of each chapters.Part I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research.This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing – a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches werealso presented, as is reflected in many of the book’s chapters.Springer Proceedings in Business and Economics,2198-7254MarketingPsychology, IndustrialElectronic commerceStrategic planningLeadershipMarketingWork and Organizational PsychologyE-BusinessBusiness Strategy and LeadershipMarketing.Psychology, Industrial.Electronic commerce.Strategic planning.Leadership.Marketing.Work and Organizational Psychology.E-Business.Business Strategy and Leadership.658.827Martínez-López Francisco Jedthttp://id.loc.gov/vocabulary/relators/edtGázquez-Abad Juan Carlosedthttp://id.loc.gov/vocabulary/relators/edtAilawadi Kusum Ledthttp://id.loc.gov/vocabulary/relators/edtYagüe-Guillén María Jesúsedthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910254898903321Advances in National Brand and Private Label Marketing1934675UNINA