03218nam 22005895 450 991025481750332120200704043654.03-319-56793-410.1007/978-3-319-56793-8(CKB)3710000001410393(DE-He213)978-3-319-56793-8(MiAaPQ)EBC4874033(PPN)202988880(EXLCZ)99371000000141039320170608d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierFraud Prevention in Online Digital Advertising /by Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne1st ed. 2017.Cham :Springer International Publishing :Imprint: Springer,2017.1 online resource (XIV, 54 p. 87 illus., 15 illus. in color.) SpringerBriefs in Computer Science,2191-57683-319-56792-6 Includes bibliographical references at the end of each chapters.The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.SpringerBriefs in Computer Science,2191-5768Computer securityApplication softwareComputer communication systemsSystems and Data Securityhttps://scigraph.springernature.com/ontologies/product-market-codes/I28060Information Systems Applications (incl. Internet)https://scigraph.springernature.com/ontologies/product-market-codes/I18040Computer Communication Networkshttps://scigraph.springernature.com/ontologies/product-market-codes/I13022Computer security.Application software.Computer communication systems.Systems and Data Security.Information Systems Applications (incl. Internet).Computer Communication Networks.005.8Zhu Xingquanauthttp://id.loc.gov/vocabulary/relators/aut1058793Tao Haichengauthttp://id.loc.gov/vocabulary/relators/autWu Zhiangauthttp://id.loc.gov/vocabulary/relators/autCao Jieauthttp://id.loc.gov/vocabulary/relators/autKalish Kristopherauthttp://id.loc.gov/vocabulary/relators/autKayne Jeremyauthttp://id.loc.gov/vocabulary/relators/autBOOK9910254817503321Fraud Prevention in Online Digital Advertising2502508UNINA