03701nam 22006615 450 991025478910332120200703180551.01-137-51434-510.1057/9781137514349(CKB)3710000000607562(DE-He213)978-1-137-51434-9(MiAaPQ)EBC4720532(EXLCZ)99371000000060756220160315d2016 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierAustralian Women in Advertising in the Twentieth Century /by J. Dickenson1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Pivot,2016.1 online resource (X, 144 p.) Palgrave Pivot1-349-70302-8 1-137-51433-7 Includes bibliographical references and index.Advertising : a suitable career? -- Educating shoppers in the 1920s -- Elma Kelly's empire : an Australian in Asia -- Looking out to the world -- The girls who made it -- Advertising and beyond -- Women experts and consumer culture -- Selling fashion after World War Two -- Bold invaders : the impact of the women's movement.When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.Palgrave pivot.Civilization—HistorySocial historyHistory, ModernIslands of the Pacific—HistoryIndustriesCultural Historyhttps://scigraph.springernature.com/ontologies/product-market-codes/723000Social Historyhttps://scigraph.springernature.com/ontologies/product-market-codes/724000Modern Historyhttps://scigraph.springernature.com/ontologies/product-market-codes/713000Australasian Historyhttps://scigraph.springernature.com/ontologies/product-market-codes/716000Industrieshttps://scigraph.springernature.com/ontologies/product-market-codes/527000AustraliafastHistory.fastCivilization—History.Social history.History, Modern.Islands of the Pacific—History.Industries.Cultural History.Social History.Modern History.Australasian History.Industries.306.09Dickenson Jauthttp://id.loc.gov/vocabulary/relators/aut898629BOOK9910254789103321Australian Women in Advertising in the Twentieth Century2007689UNINA