03863nam 22007815 450 991025466370332120200703233319.01-137-52595-910.1057/9781137525956(CKB)3710000000631170(SSID)ssj0001648204(PQKBManifestationID)16417468(PQKBTitleCode)TC0001648204(PQKBWorkID)12409575(PQKB)10867279(DE-He213)978-1-137-52595-6(MiAaPQ)EBC4720005(PPN)228321867(EXLCZ)99371000000063117020160322d2016 u| 0engurnn|008mamaatxtccrSustainable Growth in Global Markets[electronic resource] Strategic Choices and Managerial Implications /by Rajagopal1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2016.1 online resource (XXIII, 324 p.) Bibliographic Level Mode of Issuance: Monograph1-137-52593-2 1-349-70733-3 Includes bibliographical references and index.Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.International business enterprisesMarketingLeadershipOrganizationPlanningInternational economicsManagementIndustrial managementInternational Businesshttps://scigraph.springernature.com/ontologies/product-market-codes/525000Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Organizationhttps://scigraph.springernature.com/ontologies/product-market-codes/516000International Economicshttps://scigraph.springernature.com/ontologies/product-market-codes/W33000Innovation/Technology Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/518000International business enterprises.Marketing.Leadership.Organization.Planning.International economics.Management.Industrial management.International Business.Marketing.Business Strategy/Leadership.Organization.International Economics.Innovation/Technology Management.658.8/4Rajagopalauthttp://id.loc.gov/vocabulary/relators/aut879365BOOK9910254663703321Sustainable Growth in Global Markets2234132UNINA