03977nam 22006015 450 991025466180332120200703133348.03-658-14367-310.1007/978-3-658-14367-1(CKB)3710000000726893(DE-He213)978-3-658-14367-1(MiAaPQ)EBC4546696(PPN)228318408(EXLCZ)99371000000072689320160608d2016 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierAchieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants /by Alexander Fraß1st ed. 2016.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer Gabler,2016.1 online resource (XXI, 317 p. 35 illus.) Business Analytics,2570-1363"Research"--Cover.3-658-14366-5 Includes bibliographical references.Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China. .This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents • Chinese Consumer Behaviour in the Context of Intercultural Marketing • German Car Manufacturers in China as Research Object • After-Sales Operations of German Automobile Brands in China Target Groups • Teachers and students of marketing and cultural research • Executives and consultants in the field of the automotive industry, marketing management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany.Business Analytics,2570-1363MarketingGlobalizationMarketsEngineering economicsEngineering economyMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Emerging Markets/Globalizationhttps://scigraph.springernature.com/ontologies/product-market-codes/525010Engineering Economics, Organization, Logistics, Marketinghttps://scigraph.springernature.com/ontologies/product-market-codes/T22016Marketing.Globalization.Markets.Engineering economics.Engineering economy.Marketing.Emerging Markets/Globalization.Engineering Economics, Organization, Logistics, Marketing.658.8Fraß Alexanderauthttp://id.loc.gov/vocabulary/relators/aut945795BOOK9910254661803321Achieving Brand Loyalty in China through After-Sales Services2135966UNINA