03315nam 22005055 450 991025271210332120200702092615.0981-10-4469-410.1007/978-981-10-4469-4(CKB)3710000001410475(DE-He213)978-981-10-4469-4(MiAaPQ)EBC4874802(EXLCZ)99371000000141047520170609d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierDiscursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo An Integrated Sociolinguistics Approach /by Wei Feng1st ed. 2017.Singapore :Springer Singapore :Imprint: Springer,2017.1 online resource (XVI, 152 p. 4 illus. in color.) 981-10-4468-6 Includes bibliographical references at the end of each chapters.Chapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Theoretical Framework and Research Methods -- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo -- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo -- Chapter 6 Followers' Co-Constructing Banks’ Corporate Identity on Weibo -- Chapter 7 Cross-Bank Variations in Corporate Identity Construction -- Chapter 8 Conclusion -- Bibliography -- Appendix.This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.SociolinguisticsDiscourse analysisCommunicationSociolinguisticshttps://scigraph.springernature.com/ontologies/product-market-codes/N44000Discourse Analysishttps://scigraph.springernature.com/ontologies/product-market-codes/N51000Media and Communicationhttps://scigraph.springernature.com/ontologies/product-market-codes/412010Sociolinguistics.Discourse analysis.Communication.Sociolinguistics.Discourse Analysis.Media and Communication.306.44Feng Weiauthttp://id.loc.gov/vocabulary/relators/aut877835BOOK9910252712103321Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo2545727UNINA