01566nam 22003613a 450 991024743970332120230124195314.0https://doi.org/10.3278/6004519w(CKB)4100000001283676(ScCtBLL)42cc27b5-0fbd-467d-b460-86be98b53f69(EXLCZ)99410000000128367620211214i20162019 uu geruru||||||||||txtrdacontentcrdamediacrrdacarrierWeltweit und virtuell - Praxisbeispiele aus dem digitalen HochschulmarketingGermany GATEBielefeld :wbv Media,2016.1 online resource (88 p.)3-7639-5750-2 "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."Social Science / SociologybisacshSocial sciencesSocial Science / SociologySocial sciencesGATE GermanyScCtBLLScCtBLLBOOK9910247439703321Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing1956613UNINA