01322nas 2200421- 450 991022567920332120240426213016.0(OCoLC)988818261(CKB)1000000000330813(CONSER)--2024242231(EXLCZ)99100000000033081320060630b20uu2009 --- -engur|||||||||||txtrdacontentcrdamediacrrdacarrierICFAI journal of marketing managementHyderabad, India :ICFAI University Press,[-2009]1 online resourceRefereed/Peer-reviewed0972-6845 Institute of Chartered Financial Analysts of India journal of marketing managementIJMMMarketingManagementPeriodicalsMarketingGestionPériodiquesMarketingManagementfastPeriodicalsfastPeriodicals.lcgftMarketingManagementMarketingGestionMarketingManagement380Institute of Chartered Financial Analysts of India,JOURNAL9910225679203321ICFAI Journal of Marketing Management2402120UNINA