04562oam 2200541zu 450 991016965890332120210721060358.01-921313-09-9(CKB)3170000000065283(SSID)ssj0000764471(PQKBManifestationID)11485345(PQKBTitleCode)TC0000764471(PQKBWorkID)10776417(PQKB)11445616(MiAaPQ)EBC4749808(Au-PeEL)EBL4749808(CaPaEBR)ebr11306690(OCoLC)225187590(EXLCZ)99317000000006528320160829d2007 uy engurcnu||||||||txtccrElectronic engagement a guide for public sector managers1st ed.[Place of publication not identified]ANU E Press20071 online resource (122 pages)Australia and New Zealand School of Government (ANZSOG) SeriesBibliographic Level Mode of Issuance: MonographElectronic Engagement: A Guide for Public Sector Managers -- Table of Contents -- Foreword -- Preface -- About the Author -- Acknowledgements -- 1. Introduction: An Information Age Democracy? -- 1.1. Who is this Guide For? -- 1.2. The Challenges of Engagement -- 1.2.1. An Expanding Policy Role for Public Sector Managers -- 1.3. The Information Society and its Implications -- 2. Definitions, Distinctions and Approaches to eEngagement -- 2.1. eDemocracy: A Conceptual Typology for Public Sector Managers -- 2.2. eEngagement as a Managerial Activity -- 2.3. Three Management Approaches -- 2.3.1. Active Listening -- 2.3.2. Cultivating -- 2.3.3. Steering -- 2.3.4. Relationship Between the Three Approaches -- 2.4. eEngagement and Electronic and Online Service Delivery -- 2.4.1. eGovernment Catalysts for eEngagement -- 2.4.2. Difficulties and Tensions -- 2.5. The Digital Divide: An Absolute Barrier? -- 2.5.1. Nature of the Divide -- 2.5.2. Implications of the Divide -- 2.5.3. Beyond the 'One Divide' -- 3. Designing the Right Approach -- 3.1. Key Decisions -- 3.1.1. What is the Issue(s)? -- 3.1.2. Who is the Audience(s)? -- 3.1.3. Consultation versus Collaboration -- 3.1.3.1. Implications of the Continuum -- 3.1.3.2. Reconceptualising Consultation and Collaboration -- 3.1.4. Setting Objectives -- 3.1.5. Degree of Interactivity -- 3.1.6. Choosing the Right Channel(s) -- 3.2. Concept Development Approach -- 3.3. Managing Identity Issues -- 3.3.1. Desirability of Identification -- 3.3.2. Technical Aspects of Identification -- 4. Implementation -- 4.1. Stakeholder Buy-in -- 4.2. Developing an Engagement Plan -- 4.3. Managing Technical Implementation -- 4.3.1. Determining the Software Feature Set -- 4.3.2. Who Governs? Technical, Administrative, or Political -- 4.3.3. Make or Buy? -- 4.3.3.1. Do we Need New Tools at All? -- 4.3.3.2. Purchase Point Considerations.4.3.3.3. Proprietary versus Open Source -- 4.3.4. Low Tech versus High Tech -- 4.4. Generating Compelling Content -- 4.4.1. Compelling Content versus Eyecandy -- 4.5. Promotion and Recruitment -- 4.5.1. Conventional Advertising and Promotional Approaches -- 4.5.2. The Power of Social Networking (and its Limitations) -- 4.6. Managing Risk -- 4.6.1. Security -- 4.6.2. Moderation -- 5. Concluding the Process -- 5.1. The Importance of Evaluation -- 5.1.1. Approaching Evaluation for eEngagement -- 5.1.2. Pitfalls to Avoid -- 5.1.3. What to Consider in Effective Assessment -- 5.2. Closeout Processes -- 5.2.1. Document Process and Outcomes -- 5.2.2. Feedback -- 5.2.3. Feedback Over Time -- 5.2.4. No Closeout: The Eternal Community -- Further Reading -- Appendix A. Policy Cycle Engagement Model -- Appendix B. Catalogue of eEngagement Models.An engaging, provocative and thorough survey of available technologies and potential applications, this is a 'must read' for policy and program practitioners who are considering options for electronic engagement.Australia and New Zealand School of Government (ANZSOG) SeriesCommerceHILCCBusiness & EconomicsHILCCBusiness CommunicationHILCCCommerceBusiness & EconomicsBusiness Communication658.45Chen Bide1869175PQKBBOOK9910169658903321Electronic engagement a guide for public sector managers4477378UNINA