01755oam 2200445 450 991015863700332120190911103516.01-5081-7305-2(OCoLC)967983233(MiFhGG)GVRL08AH(EXLCZ)99371000000101011520160707h20172017 uy 0engurun|---uuuuatxtrdacontentcrdamediacrrdacarrierThe history of cryptography /Susan MeyerFirst edition.New York :Rosen Publishing,2017.�20171 online resource (64 pages) color illustrations, portraitsCryptography : code making and code breaking1-5081-7304-4 Includes bibliographical references and index.Shifty Caesar and other codes from the classical age -- Code making and breaking from the Middle Ages to the Renaissance -- Solving the unsolvable : the Vigenere cipher -- America takes on cryptography -- The world at war -- Decryption in the digital age.From Julius Caesar to the modern cryptography of computers, readers will learn about the stories and examples of how some of the greatest minds of history have figured out how to make and break codes.Cryptography: code making and code breaking.CryptographyHistoryCiphersHistoryCryptographyHistory.CiphersHistory.652/.809Meyer Susan1986-1244958MiFhGGMiFhGGBOOK9910158637003321The history of cryptography2892603UNINA03599nam 22006375 450 991016515060332120251113184620.03-319-52459-310.1007/978-3-319-52459-7(CKB)3710000001065028(DE-He213)978-3-319-52459-7(MiAaPQ)EBC4806843(PPN)222234318(EXLCZ)99371000000106502820170216d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierElectronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions /by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams1st ed. 2017.Cham :Springer International Publishing :Imprint: Springer,2017.1 online resource (XVI, 138 p. 8 illus., 3 illus. in color.) SpringerBriefs in Business,2191-54903-319-52458-5 Includes bibliographical references and index.Chapter 1 Introduction -- Chapter 2 Traditional Word-of-Mouth (WOM) -- Chapter 3 Electronic Word-of-Mouth (eWOM) -- Chapter 4 Engaging in eWOM -- Chapter 5 Persuasiveness of eWOM Communications -- Chapter 6 Impact of eWOM -- Chapter 7 Managing eWOM. Chapter 8 Conclusion.     .This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.SpringerBriefs in Business,2191-5490Business information servicesTelemarketingInternet marketingApplication softwareBusiness Information SystemsDigital MarketingComputer and Information Systems ApplicationsBusiness information services.Telemarketing.Internet marketing.Application software.Business Information Systems.Digital Marketing.Computer and Information Systems Applications.659.133Ismagilova Elviraauthttp://id.loc.gov/vocabulary/relators/aut862582Dwivedi Yogesh Kauthttp://id.loc.gov/vocabulary/relators/autSlade Emmaauthttp://id.loc.gov/vocabulary/relators/autWilliams Michael Dauthttp://id.loc.gov/vocabulary/relators/autMiAaPQMiAaPQMiAaPQBOOK9910165150603321Electronic Word of Mouth (eWOM) in the Marketing Context1925344UNINA