01565nam 2200397 450 991016394520332120230810000919.01-284-09432-4(CKB)3710000000837509(MiAaPQ)EBC4441582(EXLCZ)99371000000083750920170418h20172017 uy 0engurcnu||||||||rdacontentrdamediardacarrierEssentials of health care marketing /Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, MassachusettsFourth edition.Burlington, Massachusetts :Jones & Bartlett Learning,2017.©20171 online resource (549 pages) color illustrations, photographsIncludes index.1-284-09431-6 The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.Medical careMarketingMedical careMarketing.362.10688Berkowitz Eric N.1245408MiAaPQMiAaPQMiAaPQBOOK9910163945203321Essentials of health care marketing2888395UNINA