02941nam 22005175 450 991016285170332120251030102153.09781137601599113760159010.1057/978-1-137-60159-9(CKB)3710000001041207(DE-He213)978-1-137-60159-9(MiAaPQ)EBC4793307(PPN)222236620(Perlego)3506734(EXLCZ)99371000000104120720170127d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierSustainable Luxury Brands Evidence from Research and Implications for Managers /by Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido1st ed. 2017.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2017.1 online resource (XV, 244 p. 4 illus.) Palgrave Advances in Luxury,2662-107X9781137601582 1137601582 Includes bibliographical references and index.Introduction: Sustainability in Luxury Branding -- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes -- Chapter 2 Luxury, Sustainability and “Made in” -- Chapter 3 Luxury Consumption and Sustainability -- Chapter 4 Sustainability across Industries -- Chapter 5 Insights from Key Topics in Sustainable Luxury Research -- Conclusions. .This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. .Palgrave Advances in Luxury,2662-107XMarketingMarketingMarketing.Marketing.658.8Amatulli Cesareauthttp://id.loc.gov/vocabulary/relators/aut477708De Angelis Matteoauthttp://id.loc.gov/vocabulary/relators/autCostabile Micheleauthttp://id.loc.gov/vocabulary/relators/autGuido Gianluigiauthttp://id.loc.gov/vocabulary/relators/autBOOK9910162851703321Sustainable Luxury Brands2252807UNINA