04159nam 2200493 450 991016269730332120230810001933.01-78478-659-41-78478-660-8(CKB)3710000001044117(MiAaPQ)EBC5177418(MiAaPQ)EBC6107760(Au-PeEL)EBL6107760(OCoLC)971091954(EXLCZ)99371000000104411720180404h20172017 uy 0engurcnu||||||||rdacontentrdamediardacarrierStorytelling bewitching the modern mind /Christian Salmon ; translated by David MaceyLondon, [England] ;New York :Verso,2017.©20171 online resource (131 pages)1-78478-658-6 Intro -- Halftitle Page -- Title Page -- Copyright Page -- Contents -- Preface to the English-Language Edition -- Acknowledgments -- Introduction: The Magic of Narrative, or, the Art of Telling Stories -- The Storytelling Revival -- Narrative as Instrument of Control -- "Stories That Really Tell Us What America Can and Should Be About" -- A Worrying Proliferation -- 1. From Logo to Story -- Brands in Crisis -- Beneath the Swoosh, the Sweatshops -- What's in a Name? -- The Brand is a Story -- The "Narrative World" of Brands -- The Dream Society -- 2. The Invention of Storytelling Management -- A Story For Our Times -- The Silence of the Start-Ups -- A History of Silence -- "Don't Keep Quiet: Tell Stories" -- Management Theorists and the "Narrative Turn" -- Telling Stories About Work -- The Magical Fables of Capitalism's Gurus -- Gurus, Purveyors of Managerial Fashion -- Shakespeare on Management -- 3. The New "Fiction Economy" -- India's Call Centers and the Globalization of Minds -- The Souls of the Outsourced -- The "Fictionalization" of Workplace Relations -- Emotional Capitalism's New Authority Model -- Fictions About Companies or Fictional Companies? -- The Destructuring Effects of the Apologia for Permanent Change -- Storytelling's Response -- 4. The Mutant Companies of New-Age Capitalism -- Managing Removals at Renault -- Computer-Assisted Storytelling -- "Storytelling Companies" -- Enron: A Fabulous Story From Wall Street -- Stories: The Financial Manager's Best Currency -- 5. Turning Politics Into a Story -- Ashley's Story -- A 9/11 Family -- "They Produce a Narrative, We Produce a Litany" -- Power Through Narrative -- The Great Communicator Reagan, and his Disciples Clinton and Sarkozy -- Postmodern Presidents -- Watergate and the Coming of the Spin Doctors -- Creating a Counter-Reality -- Scheherazade's Strategy.6. Telling War Stories -- Virtual Warfare in Baghdad -- From Cold War to Fake War -- The Issue of "Realism" -- "Do We Have the Right Story?" -- The "Story Drive" Project -- "Weapons of Mass Distraction" -- War: A Counter-Narrative -- Hollywood and the Pentagon Work Together -- 24: Fiction Normalizes States of Emergency -- 7. The Propaganda Empire -- "We're An Empire ... And We Create Our Own Reality" -- From Propaganda to Infotainment -- Fox News: A Mutation in the History of the Media -- The Lie Industry -- A Magician at Headquarters -- From Uncle Ben's to Uncle Sam -- Storytelling as Propaganda -- "Fire in the Mind" -- Afterword: Obama in Fabula -- Stories Degree Xerox -- Hillary Clinton's Cojones -- Sister Sarah and Sexy Palin -- Obama's Magic Square -- Politics' "Second Life" -- Obama's Narrator -- The Politics of Signs -- A Strategist Appeals to the American Unconscious -- Notes.StorytellingEconomic aspectsStorytellingPolitical aspectsCommunication in marketingStorytellingEconomic aspects.StorytellingPolitical aspects.Communication in marketing.809.93358Salmon Christian565406Macey DavidMiAaPQMiAaPQMiAaPQBOOK9910162697303321Storytelling2857835UNINA