02684nam 2200613 450 991016026510332120200520144314.01-78138-756-71-78138-488-6(CKB)4330000000005670(SSID)ssj0001645877(PQKBManifestationID)16414547(PQKBTitleCode)TC0001645877(PQKBWorkID)14951902(PQKB)11783205(StDuBDS)EDZ0001111446(MiAaPQ)EBC4789572(Au-PeEL)EBL4789572(CaPaEBR)ebr11332320(OCoLC)970638751(EXLCZ)99433000000000567020170203h20142014 uy 0engur|||||||||||txtccrCrisis, credibility and corporate history proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel /Alexander L. Bieri [and eleven others]Liverpool, [England] :Liverpool University Press,2014.©20141 online resource (x, 146 pages, 8 unnumbered pages of plates) illustrations (black and white, and colour)ICA StudiesIncludes index.1-78138-137-2 Includes bibliographical references and index.This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, it includes contributions from marketing specialists, corporate archivists and scholars. It may be particularly useful for business and economic historians who are charged with communication projects linked to disputed historical issues or jubilee activities of businesses.Studies (International Council on Archives)CorporationsPublic relationsCongressesCorporationsArchivesCongressesBusiness recordsManagementCongressesElectronic books.CorporationsPublic relationsCorporationsArchivesBusiness recordsManagement659.2Bieri Alexander L.International Council on Archives.MiAaPQMiAaPQMiAaPQBOOK9910160265103321Crisis, credibility and corporate history2117224UNINA