02103oas 2200829 a 450 991016025830332120251124213018.01466-4445(DE-599)ZDB2020291-X(DE-599)2020291-X(OCoLC)49818363(CONSER) 2002238510(CKB)954925277543(EXLCZ)9995492527754320020517a19959999 sy aengurcn|||||||||txtrdacontentcrdamediacrrdacarrierJournal of marketing communications[London] RoutledgeAbingdon, UK Taylor & Francis1 online resourceRefereed/Peer-reviewed1352-7266 Communication in marketingPeriodicalsCommunication en marketingPériodiquesCommunication (General)ebpsConsumer Behavior & TheoryebpsMarketingebpsCommunication in marketingfast(OCoLC)fst00870196Periodicals.fastPeriodicals.lcgftCommunication in marketingCommunication en marketingCommunication (General).Consumer Behavior & Theory.Marketing.Communication in marketing.658.402IULIULOCLCQF#AOCLCQUKMGBOCLCQOCLCOOCLCQOCLCFDEBBGDLCOCLCQWT2NLEOCLCQWYUVT2AU@OCLCQUEJDLCLDPOCLCQOCLCLOCLCQUBYJOURNAL9910160258303321Journal of marketing communications2167907UNINA