05114nam 2200733 a 450 991067951540332120200520144314.01-134-61897-20-415-20859-91-134-61898-01-280-21759-60-203-36099-010.4324/9780203360996 (CKB)111087026879358(StDuBDS)AH3707558(SSID)ssj0000079640(PQKBManifestationID)11107443(PQKBTitleCode)TC0000079640(PQKBWorkID)10075930(PQKB)10577640(SSID)ssj0001147007(PQKBManifestationID)12439438(PQKBTitleCode)TC0001147007(PQKBWorkID)11130137(PQKB)11629507(CaPaEBR)ebr2002626(MiAaPQ)EBC180344(OCoLC)252720830(EXLCZ)9911108702687935820050913e20032001 uy 0engur|||||||||||txtccrMarketing and social construction exploring the rhetorics of managed consumption /Chris Hackley1st ed.London Routledge20031 online resource (vii, 225 p.) Routledge interpretive marketing research seriesOriginally published: 2001. Transferred to digital printing: 2007.0-415-43969-8 0-203-37775-3 Includes bibliographical references and index.1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Marketing and Social Construction: Knowledge, Critique and Research in MarketingPresents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management. Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.Routledge interpretive marketing research series.MarketingConsumer behaviorEnglish languageRhetoricMarketing.Consumer behavior.English languageRhetoric.658.800183.05bclHackley Christopher E0MiAaPQMiAaPQMiAaPQBOOK9910679515403321Marketing and social construction2416548UNINA02276nam 22005053 450 991015622040332120210901203212.01-101-87120-2(CKB)3710000000985179(MiAaPQ)EBC6042296(Au-PeEL)EBL6042296(OCoLC)969736770(EXLCZ)99371000000098517920210901d2017 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierEconomism Bad Economics and the Rise of Inequality1st ed.Westminster :Knopf Doubleday Publishing Group,2017.©2016.1 online resource (208 pages)1-101-87119-9 The best of all possible worlds -- The key to all things -- Blurry vision -- Economism and economics -- Ideas in the world -- The magic of the marketplace -- The long march of economism -- Ideas and interests -- Pioneers -- Industrialists -- Promoters -- Politicians -- The problem with a price floor -- In the real world -- The view from the top -- Pay = productivity -- How the rich get that way -- Deadweight triangles -- The anti-tax chorus -- Tax cuts for job creators -- Savings, labor, and growth -- The price of civilization -- Too much free stuff -- Consumer-driven utopia -- Bad choices -- Broken market -- The forgotten alternative -- Supply, demand, and capital -- Innovation unbound -- Toxic mortgages -- Toxic banks -- Economism unbowed -- Oranges and bananas -- Winners and losers -- The real impact of trade -- Bait and switch -- Cui bono? -- Where are we going? -- Beyond economism?EconomicsEconomicsSociological aspectsEconomicsUnited StatesEconomic policyUnited StatesEconomic policyEconomics.EconomicsSociological aspects.EconomicsEconomic policy.330Kwak James1247448Johnson Simon125487MiAaPQMiAaPQMiAaPQBOOK9910156220403321Economism2891841UNINA