01272nam 2200409 450 991015534350332120171221153658.02-212-09738-72-212-03630-2(CKB)3710000000974229(WaSeSS)IndRDA00086858(PPN)198667086(EXLCZ)99371000000097422920171221d2016 || |freur|||||||||||txtrdacontentcrdamediacrrdacarrierLe neuro-consommateur comment les neurosciences éclairent les décisions d'achat du consommateur /Michel Badoc, Anne-Sophie Bayle-TourtoulouParis :Eyrolles,2016.1 online resource (vii, 460 pages)2-212-56554-2 NeuromarketingMarketingPsychological aspectsPersuasion (Psychology)Neuromarketing.MarketingPsychological aspects.Persuasion (Psychology)Badoc Michel251067Bayle-Tourtoulou Anne-SophieWaSeSSWaSeSSBOOK9910155343503321Le neuro-consommateur2865931UNINA