04517nam 22006495 450 991015532580332120200706235600.010.1007/978-3-319-46392-6(CKB)3710000000964797(DE-He213)978-3-319-46392-6(MiAaPQ)EBC4749209(PPN)222231815(EXLCZ)99371000000096479720161128d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierLead Market India Key Elements and Corporate Perspectives for Frugal Innovations /edited by Cornelius Herstatt, Rajnish Tiwari1st ed. 2017.Cham :Springer International Publishing :Imprint: Springer,2017.1 online resource (XI, 254 p. 54 illus.) India Studies in Business and Economics,2198-00123-319-46390-X 3-319-46392-6 Includes bibliographical references at the end of each chapters.Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume -- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications -- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence? -- Chapter 4 Emerging Patterns of Grassroots Innovations: Results of a Conceptual Study Based on Selected Cases from India -- Chapter 5 Consumer Innovation in the poor versus rich world – Some Differences and Similarities -- Chapter 6 Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations -- Chapter 7 Developing Frugal Innovations with Inventive Analogies: Preliminary Evidence from Innovations in India -- Chapter 8 Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations -- Chapter 9 India’s Electronic Voting Machines: Social Construction of a Controversy Surrounding a Frugal Innovation -- Chapter 10 Renewable Energy in India: Policies, Trends and Foreign Direct Investments in Research and Development -- Chapter 11 Commercial Vehicle Industry in India: An Investigation of the Innovation and Business Trends (2000-2015).India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.India Studies in Business and Economics,2198-0012ManagementIndustrial managementGlobalizationMarketsLeadershipEconomic policyInnovation/Technology Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/518000Emerging Markets/Globalizationhttps://scigraph.springernature.com/ontologies/product-market-codes/525010Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010R & D/Technology Policyhttps://scigraph.springernature.com/ontologies/product-market-codes/W43000Management.Industrial management.Globalization.Markets.Leadership.Economic policy.Innovation/Technology Management.Emerging Markets/Globalization.Business Strategy/Leadership.R & D/Technology Policy.658.514Herstatt Corneliusedthttp://id.loc.gov/vocabulary/relators/edtTiwari Rajnishedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910155325803321Lead Market India2158943UNINA