02679oam 2200529I 450 991015524260332120170927080929.01-315-65771-61-317-32888-410.4324/9781315657714 (CKB)3710000000973680(MiAaPQ)EBC4771848(OCoLC)968767507(BIP)59782945(BIP)58231026(EXLCZ)99371000000097368020180706d2017 uy 0engurcnu||||||||rdacontentrdamediardacarrierThe dynamics of persuasion communication and attitudes in the 21st century /Richard M. PerloffSixth edition.New York :Routledge,2017.1 online resource (649 pages) color illustrationsRoutledge communication series1-138-10032-3 Includes bibliographical references and index.pt. 1. Foundations -- pt. 2. The nature of attitudes -- pt. 3. Changing attitudes and behavior -- pt. 4. Persuasive communication contexts.The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book - emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications - continue in the sixth edition.Routledge communication series.Persuasion (Psychology)Mass mediaPsychological aspectsAttitude changePersuasion (Psychology)Mass mediaPsychological aspects.Attitude change.153.8/52Perloff Richard M.1210700MiAaPQMiAaPQMiAaPQBOOK9910155242603321The dynamics of persuasion2794440UNINA