02735nam 2200601 450 991015515290332120230125194505.01-63157-117-6(CKB)4340000000019233(BEP)4756022(OCoLC)966487620(CaBNVSL)swl00406966(MiAaPQ)EBC4756022(CaSebORM)9781631571176(EXLCZ)99434000000001923320161217d2017 fy 0engurcnu||||||||rdacontentrdamediardacarrierCritical thinking for marketers learn how to think, not what to thinkVolume I /David Dwight, Terry Grapentine, and David SoorholtzFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2017.1 online resource (xi, 177 pages)Marketing strategy collection,2150-96621-63157-116-8 Includes bibliographical references (pages 169-173) and index.Section I. Basic concepts -- 1. Overview -- 2. The nature of marketing arguments -- 3. The nature of logical fallacies -- Section II. Informal and formal logical fallacies -- 4. Formal logical fallacies in marketing: introduction -- 5. Informal logical fallacies in marketing: introduction -- Notes -- References -- Index.Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments--deductive and inductive--and how to examine whether such arguments are "good" or not. To do this, the book explains 60 logical fallacies--or errors in reasoning-- that marketers should avoid. Additionally, the authors' several "Think Better" discussions that examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing.Marketing strategy collection.2150-9662Critical thinkingMarketingcritical thinkingfallacieslogiclogical fallacymarketingmarketing researchthinking clearlyCritical thinking.Marketing.153.42Dwight David888263Grapentine TerrySoorholtz DavidMiAaPQMiAaPQMiAaPQBOOK9910155152903321Critical thinking for marketers1984259UNINA