02133oam 2200541I 450 991015511820332120170803092300.01-315-67430-01-317-37877-61-317-37876-810.4324/9781315674308 (CKB)4340000000023989(MiAaPQ)EBC4767405(OCoLC)965826326(EXLCZ)99434000000002398920180706e20172004 uy 0engurcnu||||||||rdacontentrdamediardacarrierInternet retailing and future perspectives /Eleonora Pantano. [et al.]Second edition.London ;New York :Routledge,2017.1 online resource (356 pages) illustrations"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees."1-138-94052-6 1-138-94051-8 Includes bibliographical references and index.Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.Internet marketingElectronic commerceRetail tradeComputer network resourcesTeleshoppingInternet marketing.Electronic commerce.Retail tradeComputer network resources.Teleshopping.658.8/72Pantano Eleonora1982-,979445Dennis Charles(Charles E.)736944MiAaPQMiAaPQMiAaPQBOOK9910155118203321Internet retailing and future perspectives2895226UNINA