02898nam 2200613 450 991015481100332120210210023225.01-292-05627-4(CKB)2550000001160268(SSID)ssj0001257243(PQKBManifestationID)12554536(PQKBTitleCode)TC0001257243(PQKBWorkID)11275363(PQKB)11118432(MiAaPQ)EBC5186239(MiAaPQ)EBC5176751(MiAaPQ)EBC5832198(MiAaPQ)EBC5138202(MiAaPQ)EBC6400683(Au-PeEL)EBL5138202(CaONFJC)MIL543473(OCoLC)1015865906(EXLCZ)99255000000116026820190815d2014 uy 0engurcnu||||||||txtccrStrategic marketing for non-profit organizations /Alan R. Andreasen, Philip R. KotlerSeventh, Pearson new international edition.Harlow, England :Pearson,[2014]©20141 online resource (474 pages) illustrations, tablesAlways learningIncludes index.1-292-04274-5 1-306-12222-8 Includes bibliographical references and index.Cover -- Table of Contents -- 1. The Growth and Development of Nonprofit Marketing -- 2. Developing a Target Audience-Centered Mindset -- 3. Strategic Marketing Planning -- 4. Understanding Target Audience Behavior -- 5. Acquiring and Using Marketing Information -- 6. Segmentation, Targeting, and Positioning -- 7. Branding -- 8. Value Propositions: Managing the Organization's Offerings -- 9. Developing and Launching New Offerings -- 10. Managing Perceived Costs -- 11. Facilitating Marketing Behaviors -- 12. Formulating Communication Strategies -- 13. Managing Communications: Advertising and Personal Persuasion -- 14. Managing Public Media and Public Advocacy -- 15. Generating Funds -- 16. Attracting Human Resources: Staff, Volunteers, and Board Members -- 17. Working with the Private Sector -- 18. Organizing for Implementation -- Index.For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.Always learning.Nonprofit organizationsMarketingNonprofit organizationsMarketing.658.8Andreasen Alan R.1934-106789Kotler PhilipMiAaPQMiAaPQMiAaPQBOOK9910154811003321Strategic marketing for non-profit organizations3375042UNINA