01248oam 2200445 450 991015477890332120230807205145.01-292-08439-1(CKB)2670000000602132(MiAaPQ)EBC5174374(MiAaPQ)EBC5176639(MiAaPQ)EBC5833465(MiAaPQ)EBC6399762(EXLCZ)99267000000060213220210429e20152013 uy 0engurcnu||||||||rdacontentrdamediardacarrierEconomics demystified /Phil ThorntonRejacketed edition.Harlow, England :Pearson,2015.1 online resource (234 pages) illustrationsBrilliant1-292-08339-5 1-322-57266-6 Includes bibliographical references and index.Brilliant.EconomicsStudy and teachingEconomicsStudy and teaching.330.071Thornton Phil1081259MiAaPQMiAaPQUtOrBLWBOOK9910154778903321Economics demystified3406983UNINA03338oam 2200553I 450 991015032800332120180404083218.01-315-75089-91-317-61351-11-317-61352-X10.4324/9781315750897 (CKB)3710000000942621(MiAaPQ)EBC4741955970388919(PPN)204496608(BIP)52265193(BIP)52307346(EXLCZ)99371000000094262120180706d2017 uy 0engurcnu||||||||rdacontentrdamediardacarrierGlobal marketing contemporary theory, practice, and cases /Ilan Alon. [et al.]Second edition.New York :Routledge,2017.1 online resource (711 pages) illustrations, maps1-138-80788-5 1-138-80787-7 Includes bibliographical references and index.pt. 1. Global marketing environments -- pt. 2. Global marketing functions and strategies -- pt. 3. The four Ps of global marketing -- pt. 4. New trends in global marketing.  Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises , as well as multinational corporations , where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility ; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.Export marketingExport marketingCase studiesExport marketing.Export marketing658.8/4Alon Ilan.1089369Jaffe Eugene D.Prange ChristianeVianelli DonataMiAaPQMiAaPQMiAaPQBOOK9910150328003321Global marketing2862549UNINA