04103nam 2200613 450 991015468590332120230810001452.00-19-027271-60-19-027272-40-19-027270-8(CKB)3710000000971799(StDuBDS)EDZ0001579311(MiAaPQ)EBC4770646(EXLCZ)99371000000097179920170104h20172017 uy 0engur|||||||||||rdacontentrdamediardacarrierDemocracy for hire a history of American political consulting /Dennis W. JohnsonNew York, NY :Oxford University Press,2016.1 online resourceIncludes index.0-19-027269-4 Includes bibliographical references and index.Machine generated contents note: -- List of Tables -- Preface and Acknowledgments -- Introduction -- PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s -- Ch. 1 In the Beginning, Whitaker & Baxter -- Ch. 2 Measuring Public Opinion, Private and Public Pollsters -- Ch. 3 Radio, Television and Campaigning, 1920s-1960 -- Ch. 4 The Pioneers -- Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad -- PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s -- Ch. 6 Money, Campaigns and the Next Generation of Consultants -- Ch. 7 Evolution of Polling -- Ch. 8 The Media Revolution -- Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks -- Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980 -- Ch. 11 Consulting, Ballot Issues and Local Government -- Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988 -- PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 - PRESENT -- Ch. 13 New Generation of Consultants -- Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996 -- Ch. 15 Technological Advances -- Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate -- Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004 -- Ch. 18 Consulting Internationally -- Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012 -- Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign -- Ch. 21 Political Consulting Today -- Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016 -- Appendix B: American Association of Political Consultants Hall of Fame Inductees -- Notes -- Index.This work provides a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy.Political consultantsUnited StatesHistory20th centuryPolitical consultantsUnited StatesHistory21st centuryPublic relations and politicsUnited StatesHistory20th centuryPublic relations and politicsUnited StatesHistory21sth centuryPolitical campaignsUnited StatesHistory20th centuryPolitical campaignsUnited StatesHistory21st centuryPolitical cultureUnited StatesHistory20th centuryPolitical cultureUnited StatesHistory21st centuryPolitical consultantsHistoryPolitical consultantsHistoryPublic relations and politicsHistoryPublic relations and politicsHistoryPolitical campaignsHistoryPolitical campaignsHistoryPolitical cultureHistoryPolitical cultureHistory324.0973POL007000POL008000POL043000bisacshJohnson Dennis W.568627MiAaPQMiAaPQMiAaPQBOOK9910154685903321Democracy for hire2894874UNINA