02211nam 2200565 450 991015465160332120230617001147.01-5129-4123-91-280-56124-697866105612471-4058-7021-4(CKB)1000000000406996(SSID)ssj0000290688(PQKBManifestationID)12070442(PQKBTitleCode)TC0000290688(PQKBWorkID)10230703(PQKB)10799402(MiAaPQ)EBC4869981(MiAaPQ)EBC5185912(MiAaPQ)EBC5139098(Au-PeEL)EBL5139098(CaONFJC)MIL56124(OCoLC)1016999546(EXLCZ)99100000000040699620190813d2004 uy 0engurcnu||||||||txtccrBusiness-to-business marketing a step-by-step guide /Ray WrightFirst edition.Harlow, England :FT Prentice Hall,[2004]©20041 online resource (xiv, 522 páginas)Incluye índice.0-273-64647-8 Includes bibliographical references and index.Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence.Industrial marketingIndustrial marketing.658.8Wright Ray1942-1234376MiAaPQMiAaPQMiAaPQBOOK9910154651603321Business-to-business marketing2867315UNINA