01967nam 2200565 450 991015464850332120230721033206.01-281-34709-497866113470931-4058-9881-X(CKB)1000000000552619(SSID)ssj0000302595(PQKBManifestationID)12042554(PQKBTitleCode)TC0000302595(PQKBWorkID)10274341(PQKB)10381589(MiAaPQ)EBC5185909(MiAaPQ)EBC5137286(Au-PeEL)EBL5137286(CaONFJC)MIL134709(OCoLC)1027152985(EXLCZ)99100000000055261920190819d2007 uy 0engurcnu||||||||txtccrThe marketing of sport /edited by John Beech and Simon Chadwick1st ed.Harlow, England :FT Prentice Hall,[2007]©20071 online resource (556 pages) illustrationsIncludes index.0-273-68826-X Includes bibliographical references and index.Intro -- Brief content -- Contents -- Figures -- Tables -- About the authors.The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.   &nbsp.SportsMarketingSportsMarketing.338.47796Beech John G.1947-Chadwick Simon1964-MiAaPQMiAaPQMiAaPQBOOK9910154648503321The marketing of sport2871501UNINA