04660nam 2200493 450 991015461640332120230811165611.01-315-23155-7(CKB)3710000000965377(MiAaPQ)EBC4758783(NjHacI)993710000000965377(MiAaPQ)EBC30722876(Au-PeEL)EBL30722876(EXLCZ)99371000000096537720230202d2017 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierHow the Brain Processes Multimodal Technical Instructions /by Dirk Remley2nd ed.London, United Kingdom :Taylor & Francis,2017.1 online resource (ix, 203 pages) illustrationsBaywood's Technical Communications Series0-89503-893-5 1-351-86541-2 Cover; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgment; Chapter 1 A Gap to Bridge; Cognitive Neuroscience and Rhetoric; Rhetoric and Science; A Multimodal Cognitive Experience Involving an Emergency; The Fire Engine; The Retailer; Multisensory Rhetoric and Neuroscience; Neural Research Methods; Electrophysiology; The 2-Photon Microscope; Hemo-Neural Hypothesis; Multimodality of Neurons; Mirror Neurons; Neural Plasticity; Overview of Book; Chapter 2 Multimodality and Neurobiology; Multimodal Integration and Cognition; Neurorhetoric of Particular Senses. Visual-Dominance Effect Visual-Auditory Links; The Rhetoric of Hands-on-Learning; Visual-Spatial Links; Motion Perception; Touch-Vision; Previous Experience; Conclusion; Chapter 3 The Neurocognitive Model of Multimodal Rhetoric; Terminology; Intermodal Sensory Redundancy; Visual Dominance; Temporal Synchronicity; Prior Experience; Attention-Modal Filtering; Medium; Studying Multimodal Rhetoric Through the Socioneurobiological Lens; Theoretical Limitations; A Basic Example of Analysis; Conclusion; Chapter 4 Framing Cognition with Media; Introduction; Scholarship in Assessing Multimodal Projects. Analysis of Affordances and Constraints The Rhetoric of Multimodality; Assessment of the Multimodal; Technology and the Message; Writing Technologies and New Media; Cognition and PowerPoint Slide Show; Video Rhetoric; Multimodal Instructional Theory: Narration/Images; Multimodality and the Web; Conclusion; Chapter 5 Historical Case Study: TWI Training Practices; Methods; TWI Background; Labor Market; Government-Sponsored Training During WWII; TWI Job Instruction; Manuals; The Accident; Description of Event; Report of Investigation into Accident; Modes Emphasized in the Training Program. Training Practices: Preaccident Changes in Training; Conclusion; Chapter 6 New Media Applications: Slide Shows and Simulators; Slide Shows; Simulators; Second Life; Object-Specific Simulators: Pilot and Air Traffic Controller Training; Conclusion; Chapter 7 Instructional Machinima; Machinima Instructional Video 1: Second Life Orientation; Soccer Video Product; Neurorhetoric; Case Study of Skill Segment; Discussion; Conclusion; Chapter 8 Comparative Neurorhetorical Analyses; Creating a Website Using Adobe Photoshop; Print-Linguistic Text: Alphanumeric Text-Image Design (HTML/PDF); Video. Print-Linguistic Text: PowerPoint and Interactive Narration Limitations of Medium; Conclusion; Chapter 9 Research Implications; Education; Multimodal Instructional Materials; Web-Design/Web-Based Instruction; Service Learning/Internships; Workplace Training; Reward Neurons; Online Tutorials; Simulators; Technological Limitations of Research Tools and Options; Pharmacology; Chapter 10 Conclusion; Directions for Future Growth; Appendix A: Challenges in Historical Research of Multimodal Rhetoric and Cognition; Appendix B: Interview Questions.Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning.Baywood's Technical Communications SeriesReasoningCommunication of technical informationMultimodal user interfaces (Computer systems)Reasoning.Communication of technical information.Multimodal user interfaces (Computer systems)401.9Remley Dirk1164400NjHacINjHaclBOOK9910154616403321How the Brain Processes Multimodal Technical Instructions3006771UNINA