04190oam 2200685I 450 991015460070332120230808200747.01-351-89254-11-315-24060-210.4324/9781315240602 (CKB)3710000000965990(MiAaPQ)EBC4758894(OCoLC)965444357(BIP)63379993(BIP)13097580(EXLCZ)99371000000096599020180706e20162006 uy 0engurcnu||||||||rdacontentrdamediardacarrierThe commodification of textual engagements in the English Renaissance /Michael SaengerLondon :Routledge,2016.1 online resource (182 pages) illustrationsFirst published 2006 by Ashgate Publishing.0-7546-5413-3 1-351-89255-X Includes bibliographical references and index.1. Enlarging the borders of criticism -- 2. The antechambers of the English book : a survey of front matter -- 3. Through a threshold, metaphorically : personified engagements -- 4. The role of the author.An investigation into the ways in which early modern books were advertised, this study argues that those means of advertisement both record and help to shape social interactions between people and books. These interactions are not only fascinating in themselves, but also demonstrably linked to larger social phenomena, such as human commodification, the development of English nationalism, the increasingly unruly proliferation of literacy, and changing conceptions of literature. Within the context of recent developments of new textualism and new economic criticism, Saenger's approach makes use of formalist strategies of genre recognition as well as new historicist connections between social history and art. In this study Saenger illustrates his general account of the formal properties of front matter-titles and subtitles, prefatory epistles, and commendatory verses-with engaging readings of specific examples, including Feltham's Resolves, A Myrrovre for Magistrates, and Sidney's Arcadia. He explores the several ways in which paratextual authors sought to involve the reader in various active roles vis à vis the main text, whether those books were prose fiction or translated continental sermons. Some particular attention is devoted to printed drama, both because dramatic texts present printers with a unique set of challenges and because those texts have often been misread in recent criticism. This book offers a much-needed analysis of profound transformations-not only to the book trade as an industry, but also to the very concepts of reading and authorship-in an age which saw the relatively brief coincidence of ancient marketing strategies and systems and the burgeoning market of the mechanically reproduced text.Book industries and tradeEnglandHistory16th centuryBook industries and tradeEnglandHistory17th centuryBooks and readingEnglandHistory16th centuryBooks and readingEnglandHistory17th centuryEarly printed booksEngland16th centuryEarly printed booksEngland17th centuryAdvertisingBooksEnglandHistoryPrefacesTitle pagesAuthorshipHistoryBook industries and tradeHistoryBook industries and tradeHistoryBooks and readingHistoryBooks and readingHistoryEarly printed booksEarly printed booksAdvertisingBooksHistory.Prefaces.Title pages.AuthorshipHistory.820.9003Saenger Michael.939993MiAaPQMiAaPQMiAaPQBOOK9910154600703321The commodification of textual engagements in the English Renaissance2119448UNINA