02368nam 2200457 450 991015430000332120191211142410.00-19-060688-6(CKB)3710000000881890(StDuBDS)EDZ0001530927(EXLCZ)99371000000088189020160728d2016 fy| 0engur|||||||||||rdacontentrdacontentrdamediardacarrierHiding politics in plain sight cause marketing, corporate influence, and breast cancer policymaking /Patricia Strach[electronic resource]New York, NY :Oxford University Press,2016.1 online resource illustrations (black and white)Previously issued in print: 2016.0-19-060684-3 Includes bibliographical references and index.Faced with a stigmatized disease shrouded in silence, in the 1980s and 1990s breast cancer activists with business backgrounds partnered with corporations to sponsor runs and cause-marketing products, a portion of the proceeds of which benefit breast cancer. Branding breast cancer as 'pink' - hopeful, positive, uncontroversial - on the products Americans see every day, they generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know the pink ribbon is the symbol of breast cancer than know the name of the US vice president. But it is not clear at what cost. 'Hiding Politics' examines the costs of employing market mechanisms - especially cause marketing - as a strategy for change.Social marketingUnited StatesSocial responsibility of businessUnited StatesBreastCancerPolitical aspectsUnited StatesBreastCancerSocial aspectsUnited StatesSocial marketingSocial responsibility of businessBreastCancerPolitical aspectsBreastCancerSocial aspects658.8Strach Patricia1257929StDuBDSStDuBDSBOOK9910154300003321Hiding politics in plain sight2914996UNINA