02477oam 2200517zu 450 991015306830332120230803022422.01-292-05530-8(CKB)2550000001160135(SSID)ssj0001257170(PQKBManifestationID)12531309(PQKBTitleCode)TC0001257170(PQKBWorkID)11275107(PQKB)10220132(MiAaPQ)EBC5138750(Au-PeEL)EBL5138750(CaONFJC)MIL543340(OCoLC)1024268751(Exl-AI)5138750(EXLCZ)99255000000116013520160829d2013 uy engurcnu||||||||txtccrSeitel: Pract Publc Relation PNIE_1212th ed.[Place of publication not identified]Pearson Education Limited20131 online resource (402 pages)Bibliographic Level Mode of Issuance: Monograph1-292-04224-9 1-306-12089-6 Cover -- Table of Contents -- 1. Defining Public Relations -- 2. The History and Growth of Public Relations -- 3. Communication -- 4. Public Opinion -- 5. Management -- 6. Ethics -- 7. The Law -- 8. Research -- 9. Media -- 10. Social Media -- 11. Government Relations -- 12. Employee Relations -- 13. Community Relations -- 14. International Consumer Relations -- 15. Public Relations Writing -- 16. Integrated Marketing Communications -- 17. Crisis Management -- Index.For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.Practice of Public RelationsPublic relationsGenerated by AICommunication in organizationsGenerated by AIPublic relationsCommunication in organizationsSeitel Fraser P1374931PQKBBOOK9910153068303321Seitel: Pract Publc Relation PNIE_123408737UNINA04539nam 22006495 450 991029993650332120251230055118.09783319603667 (ebook)9783319603650 (print)10.1007/978-3-319-60366-7(CKB)3780000000451336(MiAaPQ)EBC4921024(DE-He213)978-3-319-60366-7(PPN)202992306(EXLCZ)99378000000045133620170622d2018 u| 0engurcn#||||||||txtrdacontentcrdamediacrrdacarrierAdvances in Human Factors and Systems Interaction Proceedings of the AHFE 2017 International Conference on Human Factors and Systems Interaction, July 17−21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA /edited by Isabel L. Nunes1st ed. 2018.Cham :Springer International Publishing :Imprint: Springer,2018.1 online resource (XIII, 470 p. 185 illus.)Advances in Intelligent Systems and Computing,2194-5365 ;592Includes bibliographical references and index.Operators working with transmission flexibility: Enhancing utility control rooms with dynamic line rating technique -- The use of context aware pervasive systems in the area of human factors and ergonomics -- Augmented system verification using automated testing -- Knowledge management in the development of an intelligent system to support emergency response -- Visual search techniques and performance in electronic map display -- A comparative analysis of human-mediated and system-mediated interruptions for multi-user, multitasking interactions -- Development of an automated pressure sensitive thermesthesiometer and its application in characterizing the thermal response of human tissue with respect to warm surfaces -- S-EMG of forearm muscles activity in conventional PC mouse use.This book reports on cutting-edge research into innovative system interfaces, emphasizing both lifecycle development and human–technology interaction, especially in virtual, augmented and mixed-reality systems. It describes advanced methodologies and tools for evaluating and improving interface usability and discusses new models, as well as case studies and good practices. The book addresses the human, hardware, and software factors in the process of developing interfaces for optimizing total system performance, particularly innovative computing technologies for teams dealing with dynamic environments, while minimizing total ownership costs. It also highlights the forces currently shaping the nature of computing and systems, including the need for decreasing hardware costs; the importance of portability, which translates to the modern tendency toward hardware miniaturization and technologies for reducing power requirements; the necessity of a better assimilation of computation inthe environment; and social concerns regarding access to computers and systems for people with special needs. The book, which is based on the AHFE 2017 International Conference on Human Factors and System Interactions, held on July 17–21, 2017, in Los Angeles, California, USA, offers a timely survey and practice-oriented guide for systems interface users and developers alike. .Advances in Intelligent Systems and Computing,2194-5365 ;592Computational intelligenceUser interfaces (Computer systems)Human-computer interactionElectronicsComputational IntelligenceUser Interfaces and Human Computer InteractionElectronics and Microelectronics, InstrumentationComputational intelligence.User interfaces (Computer systems).Human-computer interaction.Electronics.Computational Intelligence.User Interfaces and Human Computer Interaction.Electronics and Microelectronics, Instrumentation.006.3Nunes Isabel Ledthttp://id.loc.gov/vocabulary/relators/edtVT2VT2MEREROCLCFOCLCOOCLCQOH1Uk9910299936503321Advances in Human Factors and Systems Interaction1922154UNINA