02597nam 2200553 450 991015165940332120230721033127.01-281-83000-397866118300071-4082-5034-9(CKB)1000000000551991(SSID)ssj0000307365(PQKBManifestationID)12115403(PQKBTitleCode)TC0000307365(PQKBWorkID)10244442(PQKB)10143930(MiAaPQ)EBC5176824(MiAaPQ)EBC5138613(Au-PeEL)EBL5138613(CaONFJC)MIL183000(OCoLC)815737410(EXLCZ)99100000000055199120190821d2007 uy 0engurcnu||||||||txtccrPublic sector marketing /Tony Proctor1st ed.Harlow, England :FT Prentice Hall,[2007]©20071 online resource (245 pages) illustrationsIncludes index.0-273-70809-0 Includes bibliographical references and index.Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.Public Sector Marketing  examines  the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.Government marketingGovernment marketing.352.7/48Proctor Tony145002MiAaPQMiAaPQMiAaPQBOOK9910151659403321Public sector marketing2869478UNINA