03012nam 2200685 450 991015165400332120210209214257.00-273-74659-61-283-27555-497866132755540-273-74660-X(CKB)2670000000122219(SSID)ssj0000554440(PQKBManifestationID)12204632(PQKBTitleCode)TC0000554440(PQKBWorkID)10517486(PQKB)10398204(MiAaPQ)EBC5175561(MiAaPQ)EBC5173485(MiAaPQ)EBC5832667(MiAaPQ)EBC5136200(Au-PeEL)EBL5136200(CaONFJC)MIL327555(OCoLC)1024279626(CaSebORM)9780273746584(EXLCZ)99267000000012221920190816d2011 uy 0engurcnu||||||||txtccrPR create a PR sensation, whatever your budget, whatever your business /Cathy Bussey1st editionHarlow, England :Prentice Hall,[2011]©20111 online resource (xii, 154 pages)BrilliantIncludes index.0-273-74658-8 Includes bibliographical references and index.What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public. Understand the elements of a PR campaign and how to pitch to the media. Find out how to manage a crisis. Discover the power of social networking and how to get noticed onlineBrilliant.PRCreate a PR sensation, whatever your budget, whatever your businessBrilliant public relationsPublic relationsCreate a public relations sensation, whatever your budget, whatever your businessPublic relationsPublic relations.659.2Bussey Cathy1126192MiAaPQMiAaPQMiAaPQBOOK9910151654003321PR2657536UNINA