03578nam 2200637 450 991015165340332120230725034845.01-283-73408-70-273-75568-4(CKB)2670000000281514(StDuBDS)AH25270870(SSID)ssj0000760125(PQKBManifestationID)12275676(PQKBTitleCode)TC0000760125(PQKBWorkID)10802453(PQKB)11641251(MiAaPQ)EBC5175328(MiAaPQ)EBC5174181(MiAaPQ)EBC5831941(MiAaPQ)EBC5136257(MiAaPQ)EBC6401399(Au-PeEL)EBL5136257(CaONFJC)MIL404658(OCoLC)1024273296(EXLCZ)99267000000028151420190812d2011 uy 0engur|||||||||||txtccrZoom! the faster way to make your business idea happen /Ian Sanders and David Sloly1st ed.Harlow, England :Financial Times :Prentice Hall,[2011]©20111 online resource (xviii, 155 p. ) illIncludes index.0-273-75567-6 SHOUT OUTS THE BIRTH OF ZOOM WHY LISTEN TO US: The Authors on The Authors INTRODUCTION: Launching a business has just got quicker 1. CREATING YOUR EUREKA MOMENT: How to catch an idea 2. THE TROUBLE WITH TOO MUCH PLANNING: Why doing is more useful than planning 3. GETTING TO GRIPS WITH YOUR MISSION: Why you need to understand what s Driving You 4. SET A GOAL: Knowing where you want to go is the first step to getting there 5. LICENCE TO BE CURIOUS: How snooping about leads to business success 6. SHAPING YOUR IDEA: How to box up your business for your customers 7. IMAGINE IT! How to be a visionary 8. THINK LIKE A SPEEDBOAT: Lessons in Agility 9. EMBRACE BUSINESS DOING: The Power of getting stuff done 10. SALAMI STEPS: How to make your business happen slice by slice 11. TELLING YOUR STORY: Making your business stand out from the crowd 12. THINK LIKE A KID: Why you should keep it simple 13. THE POWER OF COLLABORATION: When two minds is better than one 14. MAGIC UMBRELLA: How to deal with challenges 15. LAUNCH IN BETA: What you can learn from a software company 16. YOUR LAUNCH DAY: Hell Yeah 17. CREATE A DASHBOARD: Adjusting your business for success AND THAT S A WRAP! ZOOM THINKING: A CHECKLIST INDEXThe contents of this book cover the trouble with too much planning, getting to grips with your mission, licence to be curious, think like a speedboat, embrace doing business, the power of collaboration, and much more.Included in the Independent s Top Ten Business Start Up Books 2012 Short, punchy and practical, this book is packed with powerful tools, techniques and ideas that will get you ready to launch your business in just 60 days. With useful advice on everything you need to make your business happen, from marketing, to logo design, accounts, registration, e-commerce and everything else in-between.New business enterprisesEntrepreneurshipMarketingNew business enterprises.Entrepreneurship.Marketing.658.11Sanders Ian1968-1189068Sloly DavidMiAaPQMiAaPQMiAaPQBOOK9910151653403321Zoom2878979UNINA