01832oam 22005174a 450 991015025500332120240501152242.00-8093-3529-8(CKB)3710000000929505(MiAaPQ)EBC4729783(OCoLC)961933327(MdBmJHUP)muse52975(Au-PeEL)EBL4729783(CaPaEBR)ebr11292099(CaONFJC)MIL966468(EXLCZ)99371000000092950520160804d2016 uy 0engurcnu||||||||rdacontentrdamediardacarrierCraft Obsession The Social Rhetorics of Beer /Jeff Rice1st ed.Carbondale, [Illinois] :Southern Illinois University Press,2016.©20161 online resource (293 pages)0-8093-3528-X Includes bibliographical references and index.Craft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession.Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans.RhetoriciansUnited StatesAnecdotesBeerAnecdotesDrinking customsUnited StatesAnecdotesElectronic books. RhetoriciansBeerDrinking customs641.2/3Rice Jeff(Jeff R.),1173249MdBmJHUPMdBmJHUPBOOK9910150255003321Craft Obsession2893753UNINA