07934oam 2200661 450 991015024310332120230725050914.01-283-17347-697866131734780-273-76240-0(CKB)2550000000043544(StDuBDS)AH25270897(SSID)ssj0000543541(PQKBManifestationID)12178418(PQKBTitleCode)TC0000543541(PQKBWorkID)10532116(PQKB)11600321(MiAaPQ)EBC5174053(MiAaPQ)EBC5175871(MiAaPQ)EBC5833050(MiAaPQ)EBC5137909(MiAaPQ)EBC6399515(Au-PeEL)EBL5137909(CaONFJC)MIL317347(OCoLC)1015867080(EXLCZ)99255000000004354420210428d2011 uy 0engur|||||||||||txtccrEconomics for business and management /Alan Griffiths; Stuart WallThird edition.Harlow, England :Pearson Education Limited,[2011]©20111 online resource (xxvi, 561 p. )illPrevious ed.: 2008.0-273-73524-1 Includes bibliographical references and index.Guided tour Guide to the main focus of case studies About the authors Preface: using this book Acknowledgements Part I Micro Business Environment 1: Markets and resource allocation Introduction What you'll learn Wants, limited resources and choice Demand curves and functions Supply curves and functions Price determination Changes in market price and quantity Resource allocation in different economic systems Recap Key terms 2: Demand, revenue and consumer behaviour Introduction What you ll learn Price elasticity of demand (PED) Price elasticity of demand (PED) and revenue Total, average and marginal revenue PED and tax incidence Other elasticities of demand The Veblen effect and consumer behaviour Consumer surplus Utility and consumer behaviour Recap Key terms 3: Supply, production and cost Introduction What you ll learn The factors of production Combining factors of production: the laws of returns Costs of production: short run Costs of production: long run Deciding whether to produce in the short run and the long run Price elasticity of supply (PES) Outsourcing and cost Governments, location and cost Producer surplus Recap Key terms 4: Business organisation, objectives and behaviour Introduction What you ll learn Types of business organisation Business objectives: maximising Business objectives: non-maximising behaviour Does firm objective matter? Profit, ethics and the environment Business behaviour Corporate governance Product life cycle Recap Key terms 5: Firm size, mergers and the public interest Introduction What you ll learn Small to medium-sized enterprises (SMEs) Small firm survival Small firms and the UK economy Growth in firm size Mergers: who benefits? Types of merger activity Explanations of merger activity Demerging Mergers and the public interest Recap Key terms 6: Market structures Introduction What you ll learn Perfect competition Contestable market theory Monopoly Monopolistic competition Oligopoly Recap Key terms 7: Labour and other factor markets Introduction What you ll learn Factor payments and derived demand Occupational differences in wages and employment Imperfectly competitive labour markets UK labour market regulations EU Social Chapter Flexible working and work life balance Gender and ageism Transfer earnings and economic rent Recap Key terms 8: Market failure, regulation and competition Introduction What you ll learn Types of market failure Correcting market failures Regulation Deregulation and privatisation Regulation of privatised companies UK competition policy EU competition policy Recap Key terms Part II Macro Business Environment 9: National income determination Introduction What you ll learn National income National income: definitions and measurement National income data: international comparisons Components of the circular flow Equilibrium in the circular flow: W/J approach Equilibrium in the circular flow: 45 diagram approach Equivalence of the two approaches Changes in national income National income multiplier Inflationary and deflationary gaps Recap Key terms 10: Government policies: instruments and objectives Introduction What you ll learn Fiscal policy Taxation Government expenditure Fiscal policy and stablisation Monetary policy Aggregate demand and aggregate supply analysis Inflation Employment and unemployment Balance of payments Exchange rate Economic growth Financial intermediation: post credit crunch Recap Key terms 11: Political, legal, ecological and technological environment Introduction What you ll learn Political environbsp; Ecological environment Technological environment Recap Key Terms 12: Functions of management: domestic business environment Introduction What you ll learn Marketing Marketing mix Human resource management Accounting and management Recap Key terms 13: International business environment Introduction What you ll learn The internationalisation process International business environment Multinational enterprise (MNE) International human resource management (IHRM) International marketing International marketing mix European Union (EU) North America East and South East Asia International institutions and international business Free trade and government protectionism Recap Key terms 14: Strategies in a globalised business environment Introduction What you ll learn Strategic frameworks for corporate activity SWOT and PESTLE analyses Porter s Five Forces analysis Portfolio analysis National strategic perspectives Globalisation and strategic options for MNEs Strategic joint ventures and alliances Recap Key terms Appendix 1 Indifference curves, budget lines and the 'law of demand' Appendix 2 Isoquants, isocosts and production References Answers to Stop and think and You try IndexAn introductory economics text for undergraduate or equivalent courses, this work emphasizes the economic perspectives needed for the student to properly understand the various functional areas of business and management.Economics for Business and Management offers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today s decision makers: . What are the characteristics for successful entry into new international markets? . How can sustainability affect decision making within businesses? . Why are today s global investors so concerned about national debt issues? . In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? . What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.Managerial economicsEconomicsBusinessManagerial economics.Economics.Business.338.5024658Griffiths Alan1944-1264391Wall Stuart1946-MiAaPQMiAaPQUtOrBLWBOOK9910150243103321Economics for business and management2964310UNINA