03741nam 2200589 450 991015023160332120230801225531.01-283-68371-70-273-76100-5(CKB)2670000000281520(StDuBDS)AH25270894(SSID)ssj0000759602(PQKBManifestationID)12302553(PQKBTitleCode)TC0000759602(PQKBWorkID)10801428(PQKB)10073247(MiAaPQ)EBC5248167(MiAaPQ)EBC5174258(MiAaPQ)EBC5138694(Au-PeEL)EBL5138694(CaONFJC)MIL399621(OCoLC)828616795(EXLCZ)99267000000028152020180913d2012 uy 0engur|||||||||||txtccrInternational business /Alan M. Rugman, Simon Collinson6th ed.Harlow, England :Pearson,2012.1 online resource (xxxii, 765 p. )col. ill., col. mapsAlways LearningPrevious ed.: 2009.0-273-76097-1 Includes bibliographical references and index.Part One The World of International Business Chapter 1: Regional and Global Strategy Chapter 2: The Multinational Enterprise Chapter 3: The Triad and International Business Part Two: The Envrironment of International Business Chapter 4: International Politics Chapter 5: International Culture Chapter 6: International Trade Chapter 7: International Financial Markets and Institutions Part Three International Business Strategies Chapter 8: Multinational Strategy Chapter 9: Organizing Strategy Chapter 10: Corporate Strategy and National Competitiveness Chapter 11: Innovation, Entrepreneurship and "Born Global" Firms Part Four: Functional Area Strategies Chapter 12: Production Strategy Chapter 13: Marketing Strategy Chapter 14: Human Resource Management Strategy Chapter 15: Political Risk and Negotiation Strategy Chapter 16: International Financial Management Part Five: Regional Strategies Chapter 17: European Union Chapter 18: Japan Chapter 19: North America Chapter 20: Emerging Economies Chapter 21: China Chapter 22: Corporate Ethics and the Natural EnvironmentTaking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.Always learning.International business enterprisesManagementInternational business enterprisesManagement.658.049Rugman Alan M.124051Collinson SimonMiAaPQMiAaPQMiAaPQBOOK9910150231603321International business2877973UNINA