00869nam0 2200277 450 00002601420090527130518.020090527d1962----km-y0itay50------baitaengITa-------001yyMeccanica, termodinamica, acusticaFrancis Weston Searstraduzione a cura di Graziella AiroldiMilanoAmbrosiana1962XIV, 512 p.ill.24 cm<in italiano>Mechanic, heat and sound43001MeccanicaTermodinamicaAcustica53020FisicaSears,Francis Weston28068Airoldi,GraziellaITUNIPARTHENOPE20090527RICAUNIMARC000026014DISAM 530/17M 859DISAM2009Mechanic, heat and sound43001UNIPARTHENOPE03056nam 2200613 450 991015023010332120210331152739.00-273-72425-8(CKB)2670000000339327(SSID)ssj0000861697(PQKBManifestationID)12417708(PQKBTitleCode)TC0000861697(PQKBWorkID)10928529(PQKB)10879167(MiAaPQ)EBC5174052(MiAaPQ)EBC5175996(MiAaPQ)EBC5832421(MiAaPQ)EBC5248197(MiAaPQ)EBC6399686(Au-PeEL)EBL5248197(CaONFJC)MIL462962(OCoLC)1027202935(PPN)253821282(EXLCZ)99267000000033932720210331d2012 uy 0engurcnu||||||||txtccrConsumer behaviour a European outlook /Leon G. Schiffman, Leslie Lazar Kanuk and Håvard HansenSecond edition.Harlow, England :Pearson,[2012]©20121 online resource (460 pages) color illustrations, tablesIncludes index.0-273-73695-7 Includes bibliographical references and index.An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.Consumer behaviorEuropeConsumer behavior658.8342QW 300rvkSchiffman Leon G.594464Kanuk Leslie LazarHansen HåvardMiAaPQMiAaPQMiAaPQBOOK9910150230103321Consumer behaviour1931815UNINA