03120nam 2200565 450 991015022350332120210209214813.01-283-54058-497866138530350-273-75542-0(CKB)3360000000434663(SSID)ssj0000759750(PQKBManifestationID)12345526(PQKBTitleCode)TC0000759750(PQKBWorkID)10800821(PQKB)10336731(MiAaPQ)EBC5137617(Au-PeEL)EBL5137617(CaONFJC)MIL385303(OCoLC)822582081(CaSebORM)9780273755203(EXLCZ)99336000000043466320190824d2012 uy 0engurcnu||||||||txtccrThe money myth a classic introduction to the modern world of finance and investing /Alexander Davidson1st editionHarlow, England :Pearson,[2012]©20121 online resource (262 pages) illustrationsIncludes index.0-13-354550-4 0-273-75520-X Includes bibliographical references (p. [253]-254) and index.Cover -- The Money Myth -- Contents -- Dedication -- Acknowledgements -- Introduction -- Part I The investor's journey -- The rational stock market investor -- Magic numbers -- Safe havens -- Charm trap -- Part II Trading to win -- The disciplined share trader -- Bear market toolkit -- Charting dreams -- Technical indicator secrets -- Part III The professionals at work -- Investment banking power -- The super traders -- Derivatives chaos -- Currency markets miasma -- Part IV Your money -- Bank tricks -- Collective investments unmasked -- Pensions crisis -- Part V Safety first -- Insurance comfort -- Risks without frontiers -- The price of reputation -- Blow-up -- Part VI Rules or ruin -- Decline and fall -- New rules, new City -- Face-lift for the Old Lady -- Corporate heartbeat -- Part VII Behind the façade -- The day of the whistle-blower -- Media manoeuvres -- The power of perception -- A final word -- Appendix 1 Twelve wake-up investment rules -- Appendix 2 Twelve regulatory trends -- Appendix 3 Investment software checklist -- Appendix 4 Useful web sites -- Appendix 5 Further resources -- Index.Financial markets use persuasion, propaganda and salesmanship to survive. They smooth over weaknesses and highlight their strengths to seduce us into parting with our money. Investment products wrapped in euphemisms and simplified language hide complexity and unclear risk. This book helps you to understand the real risks involved in investing, make informed decisions and take control of your investments.InvestmentsInvestments.332Davidson Alexander1957-475963MiAaPQMiAaPQMiAaPQBOOK9910150223503321The money myth2879219UNINA