03844nam 22005895 450 991015018820332120200701140741.01-352-00008-310.1057/978-1-352-00008-5(CKB)3710000000942360(DE-He213)978-1-352-00008-5(MiAaPQ)EBC4743092(PPN)222236515(EXLCZ)99371000000094236020170119d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierAdvances in Corporate Branding[electronic resource] /edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf1st ed. 2017.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2017.1 online resource (XIII, 205 p.) Journal of Brand Management: Advanced Collections1-352-00007-5 Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. .This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.Journal of Brand Management: Advanced CollectionsCustomer relations—ManagementLeadershipOrganizationPlanningCustomer Relationship Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/513050Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Organizationhttps://scigraph.springernature.com/ontologies/product-market-codes/516000Customer relations—Management.Leadership.Organization.Planning.Customer Relationship Management.Business Strategy/Leadership.Organization.658.812Balmer John M. Tedthttp://id.loc.gov/vocabulary/relators/edtPowell Shaun Medthttp://id.loc.gov/vocabulary/relators/edtKernstock Joachimedthttp://id.loc.gov/vocabulary/relators/edtBrexendorf Tim Oliveredthttp://id.loc.gov/vocabulary/relators/edtBOOK9910150188203321Advances in Corporate Branding2046009UNINA01575nam0 2200361 i 450 VAN0009023120240806100647.90288-17-16876-920120628d1994 |0itac50 baitaLATIT|||| |||||ˆLa ‰falsa donazione di CostantinoLorenzo Vallaintroduzione, traduzione e note di Olga PuglieseMilano : Rizzoli1994245 p.18 cmSul frontespizio: testo latino a fronte.001VAN000939362001 BUR. L210 MilanoBUR876VAN00090232De falso credita et ementita Costantini donatione.33915Donazione di CostantinoStoriaMedioevoVANC007976FIUmanesimoTrattatiVANC028584FIMilanoVANL000284262.132Potere temporale del papa22VallaLorenzo1406-1457VANV045430154809Zorzi PuglieseOlgaVANV073359Rizzoli <editore>VANV108159650Valle, LaurentiusValla, Lorenzo <1406-1457>VANV045431Laurentius VallensisValla, Lorenzo <1406-1457>VANV065982ITSOL20250131RICABIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZAIT-CE0105VAN00VAN00090231BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00CONS XVIII.L.118 00 9500 20120628 De falso credita et ementita Costantini donatione33915UNICAMPANIA