03039nam 22004933 450 991015018270332120230802175435.01-911450-01-8(CKB)3710000000929262(MiAaPQ)EBC4733132(MiAaPQ)EBC7255616(Au-PeEL)EBL7255616(BIP)87739122(BIP)55747590(EXLCZ)99371000000092926220230802d2016 uy 0engurcnu||||||||rdacontentrdamediardacarrierRisky business unlocking unconscious biases in decisions /Anna Withers and Mark Withers ; foreword by Andrew HainesFaringdon, Oxfordshire :Libri Publishing,2016.©20161 online resource (408 pages) illustrationsIncludes index.1-909818-79-8 1-911450-00-X Includes bibliographical references.Intro -- RISKY BUSINESS: Unlocking Unconscious Biases in Decisions -- Imprint -- Dedication -- Endorsements -- Contents -- Illustrations -- Foreword by Andrew Haines, OBE -- Preface -- Introduction -- Why Choose this Book? -- Part 1: What You See Isn't Always What You Get -- 1: The Illusion of Certainty -- 2: The RISK in Our Decisions -- 3: How Relationships Influence Our Decisions -- 4: How Self-Interest Influences Our Decisions -- 5: How Thinking Shortcuts Influence Our Decisions -- 6: How Our Knowledge and Experience Influence Our Decisions -- Part 2: The Characters in Our Heads -- 7: Breaking Patterns of Thinking -- 8: Making the Unconscious Conscious -- 9: The Writer -- 10: The Knight -- 11: The Gambler -- 12: The Butler -- 13: The Judge -- 14: The Captain -- 15: The Archivist -- 16: The Prisoner -- Part 3: Making Better Decisions -- 17: Holding up the Mirror -- 18: Creating a Decision-friendly Environment -- 19: Going Further -- Appendix: How Thinking Errors Map onto the Hidden R-I-S-K™ Framework -- Acknowledgements -- Notes.Making decisions can be tough, but how do you know it's the right one and how can you be sure that unconscious biases aren't distorting your thinking? In Risky Business , Anna Withers and Mark Withers draw on decades of research in the fields of psychology, behavioral economics and neuroscience to explain why are so-called rational brains are frequently fooled by over 100 powerful unconscious biases. At the same time they provide a straightforward framework everyone can use, where these biases are embodied into eight memorable characters that help us to avoid these pitfalls and make better decisions.Decision makingDecision making.658.403Withers Anna1247764Withers MarkHaines AndrewMiAaPQMiAaPQMiAaPQBOOK9910150182703321Risky business2892342UNINA