02575oam 2200517I 450 991014937150332120240501153758.01-315-71392-61-317-49946-810.4324/9781315713922(CKB)3710000000933707(MiAaPQ)EBC4732503(OCoLC)962303361(EXLCZ)99371000000093370720180706d2017 uy 0engurcnu||||||||rdacontentrdamediardacarrierMonetizing entertainment an insider's handbook for careers in the entertainment & music industry /Larry Wacholtz ; edited by Beverly Schneller1st ed.New York ;London :Routledge,2017.1 online resource (651 pages) illustrations, tables"A Focal Press book"--cover.1-138-88604-1 1-138-88601-7 1. The perfect storm -- 2. The three wows -- 3. The rules of the game -- 4. The entertainment business -- 5. The significance of narration -- 6. Music publishing : what's the deal? -- 7. Recording lightning in a bottle -- 8. The label business : recording budgets -- 9. Odds of the game -- 10. Promotion/publicity and media -- 11. Representation -- 12. The concert and event business.Designed to show the music industry's transition from a traditional business model to a more entrepreneurial, "do it yourself" model, Monetizing Entertainment reflects on the current state of the music business and emerging trends. Through careful observation, Larry Wacholtz examines a variety of topics within the industry, including the traditional creative music industry and its business models, the supporting industries, intellectual property rights, the creative destruction of the traditional music and entertainment industry, and the existing gap between creative artists and industry businesses.Cultural industriesVocational guidanceMusic tradeVocational guidanceMusic entrepreneurshipCultural industriesVocational guidance.Music tradeVocational guidance.Music entrepreneurship.780.23780.23Wacholtz Larry E.892699Schneller Beverly E892700MiAaPQMiAaPQMiAaPQBOOK9910149371503321Monetizing entertainment1993936UNINA