03415oam 22005774a 450 991014935880332120221206172359.01-910634-69-7(CKB)3710000000900163(OCoLC)960852790(WaSeSS)IndRDA00125506(MdBmJHUP)muse96213(EXLCZ)99371000000090016320161018d2016 uy 0engurmn#nnn|||||txtrdacontentcrdamediacrrdacarrierSocial Media in Rural ChinaSocial Networks and Moral Frameworks /Tom McDonaldLondon :UCL Press,2016.©2016.1 online resoource (xiii, 219 pages) colour illustrations, 1 colour mapWhy we postPrint version: 1910634689 Includes bibliographical references and index.1. Introduction and field site: down to the countryside -- 2. The social media landscape: visibility and economy -- 3. Visual postings: idealising family-love, marriage and 'little treasures' -- 4. Relationships: circles of friends, encounters with strangers -- 5. Moral accumulation: collecting credits on social media -- 6. Broader relations: the family, the state and social media -- 7. Conclusion: circles and strangers, media moralities and 'the Chinese internet' -- Appendix. Methodology.China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.Why we post.Social mediafast(OCoLC)fst01741098Rural conditionsfast(OCoLC)fst01101474Country lifefast(OCoLC)fst00881405SOCIAL SCIENCEAnthropologyCulturalbisacshCountry lifeChinaSocial mediaChinaChinafastChinaRural conditionsSocial media.Rural conditions.Country life.SOCIAL SCIENCEAnthropologyCultural.Country lifeSocial media302.2310951McDonald Tom(Assistant professor of sociology),878960MdBmJHUPMdBmJHUPBOOK9910149358803321Social Media in Rural China1962657UNINA