01563nam 2200457 450 991014917160332120230725060142.01-84621-034-8(CKB)2550000000097053(EBL)1620933(MiAaPQ)EBC1620933(EXLCZ)99255000000009705320140107d2011 uy 0engur|n|---|||||rdacontentrdamediardacarrierMarketing basics /Brian O'KaneCork, Ireland :NuBooks,2011.©20111 online resource (55 p.)Description based upon print version of record.1-84621-036-4 INTRODUCTION; MARKET RESEARCH; IMAGE; THE 4PS OF THE MARKETING MIX; PRODUCT; PRICE; PLACE; PROMOTION; ADVERTISING; PERSONAL SELLING; PUBLIC RELATIONS; CUSTOMER SERVICE; EXPORT; AN OUTLINE MARKETING PLAN; ABOUT THE AUTHOR: BRIAN O'KANE; OAK TREE PRESS A quick introduction to the basics of marketing, aimed at people starting a business for the first time. Small business marketingMarketingManagementEntrepreneurshipSmall business marketing.MarketingManagement.Entrepreneurship.658.8O'Kane Brian1371489MiAaPQMiAaPQMiAaPQBOOK9910149171603321Marketing basics3401298UNINA