01379nas 2200409 a 450 991014685550332120240413014258.0(CKB)1000000000293731(CONSER) 93947695 (DE-599)ZDB2401560-X(EXLCZ)99100000000029373119940302a19929999 ua engtxtrdacontentcrdamediacrrdacarrierAsian journal of marketingSingapore Marketing Institute of Singapore and Faculty of Business Administration, National University of Singapore[1992-1 online resourceTitle from cover.Refereed/Peer-reviewedPrint version: Asian journal of marketing. 1819-1924 (DLC) 93947695 (OCoLC)29893432 MarketingAsiaPeriodicalsMarketing researchAsiaPeriodicalsMarketingSingaporePeriodicalsMarketingMarketing researchMarketing658.8/0095/05658.8005Marketing Institute of Singapore.National University of Singapore.Faculty of Business Administration.JOURNAL9910146855503321exl_impl conversionAsian journal of marketing2246201UNINA